We can all agree
branding matters

​Employee benefit branding is exactly what it sounds like – the opportunity to create and promote an easily recognizable and appealing brand identity for your organization's employee benefits program.
 
A benefits brand can help effectively communicate the value and importance of the health and wellbeing benefits being offered to your employees, while remaining aligned with your current corporate brand and value propositions.

Benefits of a
benefit brand

For Employee Engagement

Improves employee engagement and participation in your benefits program, leading to better overall health outcomes and improved employee performance.

For Talent Aquisition

Helps your organization attract and retain the best talent by demonstrating your commitment to employee wellbeing and job satisfaction. 

Make Your Benefits Shine →

CREATING AN EFFECTIVE
Benefit brand

Brand Strategy

Setting the tone for how you position your benefits brand, your brand strategy answers key questions about who you are and what your vision is for your benefits program. 

Brand Identity

Deciding how your benefits program will look and feel to employees is all part of your benefit brand’s visual identity: logo, color palette, typography, patterns, etc.
​

Brand Channels

Identifying meaningful and disruptive communication channels will allow your employees to interact with your benefit education in a away that works for them.

Put youR
benefit brand to work

Start Communicating →

Brand | Build | Engage

work with us →